Blogs are Essential
Blogs are a core pillar of any brand’s content strategy. Whether an eCommerce brand is looking to engage their customers with new relevant content, grow awareness of new products that are available, or just improve their discoverability via search engine optimization- a blog is an absolute need.
That being said, a blog can sometimes seem like it’s more effective for technical strategies like keyword optimization and lacks the ability to lead high-intent users back to the eCommerce site to purchase. This is an enormous opportunity to streamline the customer journey and drive more revenue from blog content.
Introducing Shoppable Product Tagging
Shoppable product tagging is an intuitive solution that puts together all the best practices innovated, tested and proven from shoppable content on Instagram, Pinterest and Amazon- and brings it to your website content to drive more revenue from your content.
Anyone who has leveraged Instagram Shopping for example, knows exactly how effective and intuitive it is for the customer journey. Users view and engage with pictures of items in context and can interact to learn more about the item and purchase it.
How does Shoppable Product Tagging Drive More Revenue from Blog Content?
Shoppable product tagging bridges the customer journey from content to conversion.
Many digital marketing agencies create tons of high quality content that isn’t leveraged to its full potential due to only linking to a single destination as opposed to giving the user access to all items featured in the content.
Jason Ciment, CEO at Get Visible, a digital marketing agency specializing in eCommerce, notes that their “SEO and Social Media content teams at Get Visible were thrilled to discover Scopa.”
Jason says the same is true for them “As part of our SEO strategy, we create so much textual and visual content for our clients. With the Scopa visual product mapping overlay, we are confident we’ve discovered an enhanced revenue model for our ecommerce clients.
He states that being able to link engaged users to a number of items lets them generate more product awareness, traffic and revenue from their content. “Instead of just displaying a static image inside a blog post, we can now embed links to multiple products appearing in the images thus generating more revenues per post.”
“we are confident we’ve discovered an enhanced revenue model for our eCommerce clients”Jason Ciment, CEO at Get Visible
Blogs are an essential play for any eCommerce brand, but shoppable product tags are the key to getting the most out of the content they work so hard to develop.
Make sure your brand is streamlining the customer journey by bridging your blog content to your eCommerce products effectively.